Founded in 2019 by fashion blogger Victoria Khimich, the Vivi Maison brand is the apparel of strong and confident women who freely express their femininity, strive to be elegant and do not pursue fashion, but rethink it. The brand takes part in Moscow Fashion Week and Mercedes-Benz Fashion Week, and was also mentioned by Vogue Russia. Stringency and classic elegance with a flair of casual style create the formula for every detail of the clothing. The New Year collection has been presented in collaboration with a famous New York jewelry brand. All Vivi Maison models are exclusive and issued in several copies, while the brand itself won the "Fashionable Discovery of the Year" award at the Fashion TV’s 2019 Fashion Awards.